Luxury is in the details—and so is growth
Helping beauty founders transform strategy, pricing, and positioning into growth engines— with clarity and precision.
Pricing Analysis
Price with Precision. Protect Your Positioning.
Luxury brands often lose margin quietly—pricing emotionally or reactively without realizing the cost.
Paulina crafts pricing strategies rooted in true costs and market alignment, ensuring each price point elevates both perception and profit.
Confidence meets commercial clarity.
Sales Forecasting
Forecast with Intention. Protect YOUR Margin.
In early-stage beauty, misjudged production quietly erodes profit. Paulina provides founder-friendly, data-driven forecasting tailored to boutique growth—guiding launch quantities, optimizing sell-through, and keeping your assortment tight, strategic, and profitable from the start.
Protect margin. Master inventory. Scale with confidence.
Promotional Strategy
Protect Perception. Drive Demand—Without Eroding Value.
Reactive markdowns can quietly undermine luxury brands. Paulina crafts scenario-based promotional strategies that balance performance with long-term equity—ensuring every discount is intentional, margin-aware, and brand-aligned.
Prestige maintained. Profit preserved.
360° Brand Audit
Reveal What’s Holding You Back—Before Retail Does.
Even standout brands have blind spots. Paulina’s discreet audit offers a sharp, insider’s perspective to identify inconsistencies, refine execution, and assess retail readiness.
Strategic clarity that elevates every next move.
Competitive Analysis
Stand Out by Design—Not by Chance.
Most brands monitor competitors yet still blend in. Paulina’s strategic analysis decodes category dynamics, identifies your true white space, and sharpens market positioning—so your brand leads with clarity, not imitation.
Insight becomes edge. Positioning becomes power.
Retailer / Investor Decks
More Than Beautiful—Built to Convince.
In high-stakes rooms, aesthetics alone won’t move the needle. Paulina designs bespoke decks that unite brand storytelling with the metrics buyers and investors expect—balancing elegance with retail precision.
Clarity. Credibility. Conversion.
Brand Positioning
Luxury Is a Point of View—Make Yours Unmistakable.
Without sharp positioning, even beautiful brands fade into the background. Paulina defines brand voices rooted in customer insight and whitespace clarity—so your message cuts through the noise and connects with intent.
Emotional resonance. Strategic distinction.
Strategic Advisory Call
Clarity When It Matters Most.
Pivotal moments require more than intuition. Paulina offers on-demand, senior-level insight to help founders navigate high-stakes decisions with speed and precision.
Decide faster. Move smarter. Lead stronger.
Fractional General Management
Leadership at the Level You Need—Without the Overhead.
Scaling a luxury brand demands more than vision—it requires seasoned execution. As Fractional GM, Paulina provides embedded strategic oversight across pricing, positioning, and retail expansion, bringing executive discipline without a full-time commitment.
Operate smarter. Grow sharper. Stay visionary.
Your Brand’s Future Won’t Wait.
Luxury success demands precision strategy — guesswork is costly. Elevate your brand with bespoke expertise designed to unlock lasting growth and market leadership.
Tailored strategy. Measurable impact. Unrivaled brand legacy.
Paulina Le Gall 