Luxury is in the details—and so is growth
Helping beauty founders transform strategy, pricing, and positioning into growth engines— with clarity and precision.
Pricing & Margin Architecture
protect margin. signal premium. scale with control.
Paulina designs pricing strategy, wholesale vs MSRP models, promo funding, and price ladders that protect gross margin, maintain brand signal, and stand up to retail buyers and investor scrutiny.
Confidence meets commercial clarity.
Retail Forecasting & Door Economics
Know What Each Door Has to Earn Before You Open It.
Paulina builds door-level revenue, margin optimization, and inventory models that guide launch quantities, US retail expansion pacing, and field support— so growth doesn’t quietly destroy cash flow.
Protect margin. Master inventory. Scale with confidence.
Promotional & Trade Strategy (Retail & DTC)
Protect Margin. Meet Buyer Expectations. Preserve Brand Signal.
Retail promotions aren’t just marketing—they’re commercial and margin commitments. Paulina builds trade and promotional strategies aligned to retailer calendars, wholesale economics, and contribution margin targets—so every discount is planned, funded, and defensible in line reviews and investor conversations.
Margin protected. Buyers aligned. Brand value preserved.
Retail Readiness & Commercial Audit
See What Buyers and Investors Will See—Before You Walk Into the Room.
Paulina evaluates your brand the way a Sephora buyer or strategic acquirer would—assortment logic, pricing structure, margin quality, and retail narrative—so you know exactly where you’re strong and where you’ll be challenged.
Strategic clarity that elevates every next move.
Assortment & SKU Strategy
Win Shelf Space With Focus, Not Noise.
Paulina helps founders define hero SKUs, support products, and channel exclusives so your assortment looks commercially credible, operationally supportable, and compelling to retail buyers and category managers.
Insight becomes edge. Positioning becomes power.
Retail Sell-In & Investor Decks
Built for Line Reviews, Not Just Slides.
Paulina crafts buyer-ready retail sell-in and investor decks that connect brand story to commercial logic—SKU role, margin profile, door economics, and go-to-market (GTM) model—so decision-makers can say “yes” with confidence.
Clarity. Credibility. Conversion.
Retail-Led Brand Positioning
Positioned for Buyers, Not Just Consumers.
Paulina aligns brand narrative, price signaling, and assortment architecture so your positioning makes sense on shelf, in pitch decks, and in investor conversations—not just on social.
Emotional resonance. Strategic distinction.
Founder & Executive Advisory
Decision Support at Retail and Capital Inflection Points.
On-demand, senior-level guidance for retail sell-in strategy, pricing decisions, expansion pacing, and investor conversations.
Decide faster. Move smarter. Lead stronger.
Fractional General Management
Executive Oversight Without the Overhead.
Embedded leadership across US retail expansion, pricing architecture, assortment governance, and go-to-market (GTM) strategy for brands moving from founder-led growth to institutional scale.
Operate smarter. Grow sharper. Stay visionary.
Your Brand’s Future Won’t Wait.
Luxury success demands precision strategy — guesswork is costly. Elevate your brand with bespoke expertise designed to unlock lasting growth and market leadership.
Tailored strategy. Measurable impact. Unrivaled brand legacy.
Paulina Le Gall 